Holiday inn hotel brands in world

pass inn hotel brands in worldAbstract pass inn is one of the stovepipe known family of hotel brands in the world. The experience, the quality, the assistant, the spirit etc, etc its all begins here. With over 2000 hotels on six continents of the world, pass Inn has spent the last seventy years welcoming tribe to a world of comfort, excellence service, quality modification and memorable experiences in the best locations on the be afteret.WHAT EXACTLY IS HOTEL INDUSTRY?Like some other industries, the Hotel Industry likewise get hold ofs to explore the opportunities for innovation in order to achieve peripheral service and customer satisfactiveness. This industry is alone a multi-billion dollar and one of the hot growing sectors of the economy of recent age. The hotel industry is diverse for populate to work in different areas of interest and offer unlimited opportunities.According to the latest statistics of The time Newspaper, at that place are approximately 120000 bus inesses within the commercial sector in Great Britain including hotels, restaurants, cafes, holiday camps, public houses, snack bars, and catering contractors.(Source www.thetimes100.co.uk)Hotels are service industries. They suffer a service to the customer rather than a product. The service consists of looking after people when they are away from home, by providing food, shelter, drink, sleeping accommodation, entertainment and waste facilities.COMPANY OVERVIEWThe Holiday Inn has more than 2,000 hotels in 56 countries worldwide. (Source http//www.hotel radiation patterns.net/review/review_412_1.html)The graduation exercise Holiday Inn Hotel was founded in 1952 by Wilson in USA, for inexpensive family accommodation travelers. The brand name Holiday Inn is now owned by IHG who in turn license it out to franchisees and third parties who operate hotels under circumspection agreements. (Source http//www.hoteldesigns.net/review/review_412_1.html)STANDARDSHoliday Inn has a history of standards, part of Wilsons original nous. Not meeting these standards may mean a lost franchise. Many of the ripened Holiday Inn hotels, especially the two-story ones with exterior corridors, have been removed from the Holiday Inn system as franchises expired and rebranded. Some old Holidomes have been rebranded as Best Westerns, Days Inns, and Quality Inns.Holiday Inns boasted air-conditioned rooms, restaurants, meeting rooms, consortiums, tele deal, direct dial telephone service, piped music and radio, wall to wall carpeting, cocktail lounges, and the Holidex the com doinguateerized reservation system that put many Mom and Pop outfits out of business. Millions of road weary business travelers and harried families learned to organize their trips around the ritual of Holidex reservations, knowing that the same room, food, and night-lit pool awaited them down the road. (Source http//www.hoteldesigns.net/review/review_412_1.html)IN WHAT AREAS THE ORGANISATION HAVE STRATEGIC PLANS AND WHAT ARE THE PLANS?IntroductionBusinesses are often worried about instantaneous issues and dawdle sight of their ultimate objectives and goals. Thats why a strategical plan is a virtual necessity for organisations. This may non be a recipe for success, entirely without it a business is much more likely to fail. A sound plan shouldExplain the business to others in order to motivate, inform involve other people.Serve as a framework for decisions.Support performance monitoring and benchmarking.Motivate change, bring innovation and become a vital part for side by side(p) plan.Strategic readiness activities have become a signifi faecal mattert source of warringness for hotel industry. Decision-makers must be able to integrate strategic initiatives to gain competitive advantage in the face of increasingly volatile technological innovation, customer expectations, and global competition. Strategy maker professionals must learn to integrate strategic and planning as well. While o thers (Walker, 1992 Schuler, 1990 and Ulrich, 1987) have detailed the models for changing strategies, less work has been done to identify the specific steps of linking strategic practices.Strategic Planning of Holiday InnStrategic planning determines the major goals of the organization. It provides the foundation for the policies, procedures and strategies for obtaining and using resources to achieve those goals. Policies are broad guides to action and strategies determine the best way to use resources. At the strategic planning stage, the company decides which customers to serve, what products or services to sell and the geographic areas in which the firm will compete.There are more than 220,000 employees in Holiday Inn Corporation worldwide.While every hotelier is branding beds, redecorating and adding amenities, Holiday Inn and Hilton are onto the next hospitality marketing frontier solicitous employees.Holiday Inn is trying to brand the guest experience by standardizing service with a program called People Notice. As part of the plan, the chain is implementing the new service culture by conducting a three-month hands-on instruction program that emphasizes going the extra mile for hotel guests.For example, if a housekeeper learns that a guest is missing a wedding party anniversary while on the road, that employee give notice send flowers to the guests room with an anniversary card signed by the round. If a guest requires medication to be refrigerated, a staffer can follow up by delivering the medicine at the appropriate time with a bottle of water and crackers. Incentives allow recognition programs allowing guests and co-workers to beatify an employee.Holiday Inn is also participating with internal branding gurus from Northwestern Universitys Forum for People Performance Management and Measurement in a multi-company schooling seeking to identify employee behaviors that result in customer loyalty. The Forum project intends to put a value on these acti ons so a company can develop a budget and invest in the behaviors that matter. An outside branding campaign is also in the works.Anybody can knock off anybody elses bed, do it better, cheaper and easier when it comes to products today, verbalise Bruce Bolger, the Forums executive director. The difficult thing is changing employee behavior, and that is what separates the women from the girls.Meanwhile, Hilton Hotelslast month took its internal Be hospitable campaign to TV, print and outdoor, via FCB, San Francisco.One objective of the umbrella effort is to convey to the public that assurances of Hilton quality also apply to sister brands such as Embassy Suites.The efforts random kindness theme was augmented with DVDs, brochures, seminars and other materials provided to employees. Even company orientation packets, health benefit folders and recruiting booths are stamped with the Be hospitable look.A lot of hotel advertising today is about the bed but frankly, I dont think people are surprised to find a bed when they check in to their room, said Jeffrey Diskin, svp-Hilton set Performance. We want to help you with why you went on a trip, and to do that, we need to focus on what the guest of necessity. A critical part of that is using our own people.Kathy Sheehan, travel analyst and svp for Roper Reports, New York, said the idea has merit. To differentiate, you have to establish a relationship with the consumer and that means using your people. That practice, dubbed internal branding or leveraging human capital, is figuring more prominently in marketing plans, said Bolger.Indeed, agencies like Golin/Harris, Chicago OgilvyOne, New York and human resources consultants like Hewitt and Mercer are establishing disciplines in people performance management for their clients. Draft, Chicago, has also long unified internal branding as part of its integrated marketing approach. Companies are realizing it not all push-and-tell marketing, said Tony Weisman, Drafts CMO. Co-creation by inviting in the customers and the employees is part of the serve well.WHAT DOES THE ORGANISATION DO TO IMPLEMENT THESE PLANSImplementation means more than simply exercising the plan. It means acting on recommendations made during the vulnerability analysis, integrating the plan into company operations, training employees and evaluating the plan.Where Do They Stand Right Now?Review Internal Plans and PoliciesDocuments to look for include evacuation planFire protection planSafety and health programEnvironmental policiesSecurity proceduresInsurance programsFinance and purchasing proceduresPlant closing policyEmployee manualsHazardous materials planProcess safety assessment riskiness management planCapital improvement programMutual aid agreements locate Critical Products, Services and OperationsYoull need this information to assess the dissemble of potential emergencies and to determine the need for backup systems. Areas to review includeIdentify Internal Resources and CapabilitiesResources and capabilities that could be needed in an emergency includePersonnel flack catcher brigade, hazardous materials response team, emergency medical services, security, emergency management group, evacuation team, public information officerEquipment fire protection and suppression equipment, conferences equipment, first aid supplies, emergency supplies, warning systems, emergency power equipment, decontamination equipmentFacilities emergency operating center, media briefing area, shelter areas, first-aid stations, sanitation facilitiesOrganizational capabilities training, evacuation plan, employee support systemIdentify External ResourcesThere are many external resources that could be needed in an emergency. In some cases, formal agreements may be necessary to qualify the facilitys relationship with the following topical anaesthetic emergency management officeFire DepartmentHazardous materials response organizationEmergency medical servicesHospitalsLocal a nd State policeCommunity service organizationsUtilitiesContractorsSuppliers of emergency equipmentInsurance carriersWHAT FACTORS DO THEY APPEAR TO TAKE INTO ACCOUNT WHEN DEVELOPING STRATEGYPhysical What types of emergencies could result from the design or construction of the facility? Does the physical facility enhance safety? ConsiderThe physical construction of the facilityHazardous processes or byproductsFacilities for storing combustiblesLayout of equipmentLightingEvacuation routes and exitsProximity of shelter areasHuman Error What emergencies can be caused by employee error? Are employees trained to work safely? Do they know what to do in an emergency? Human error is the single largest cause of workplace emergencies and can result fromPoor trainingPoor maintenanceCarelessness misconductSubstance abuseFatigueRegulatory What emergencies or hazards are you regulated to deal with?Analyze each potential emergency from beginning to end. Consider what could pass as a result ofProhib ited access to the facilityLoss of electric powerCommunication lines downRuptured gas mainsWater damage batch damageStructural damageAir or water contaminationExplosionBuilding collapseTrapped personsChemical releaseGood net The employees expect a good salary from the hotel in return of the work they do. Good salary is the most important need of the internal customer and if this need is fulfilled they are satisfied.Good manipulation from the management Money is not the only need of the internal customer they also need good treatment from the management.Trust from the management The management should have faith in their employees this will increase the confidence level of the employees and will have a positive effect on their work.Promotional opportunities Most of the employees are ambitious, especially young employees. So they look for promotional opportunities. Promotional opportunities are also one of the essential needs of the internal customer.Various perks Perks or fringe ben efits in other words have an immense effect on the attitude of the staff. By providing special perks to the staff the hotel in a way provokes them to work with their heart, which proves beneficial for the hotel.Job security Employees need a kind of job security for their future. If the job of the employees is secured then they can work tension free.Good working atmosphere The working atmosphere of the organisation should be cool. There should be no pressure from anywhere so that the employees relish free to work.EXTERNALCUSTOMERSExternal customers are those who are the guests of the hotel. The pay the hotel for the services that are provided to them by the hotel. External customers should be provided with good and efficient service so that they become repeat customers of the hotel.NEEDS OF THE EXTERNAL CUSTOMERSWarm welcome from the hotel First and foremost what external customer need is a warm welcome from the hotel. They should be greeted properly when they arrive in the hotel.Ef ficient service Service is the most influential factor for the customers of the hotel. If the service provided by the hotel is efficient and effective it affects the reputation of the hotel in a positive way. The external customers can also recommend the hotel to other people.Friendly environment The environment of the hotel should be friendly so that the customers feel like home.Some extra benefits if they are repeat customers If the customers are repeat customers then they should be given some benefits like discounts or special rates, so they feel happy and remain the customers of the hotel for long time.Good facilities The hotel should provide all the essential and also luxurious facilities for which they are paid for.Reasonable and affordable rates The customers continuously expect affordable rates for their stay or meal in the hotel. This can result in making them repeat customers for the hotel.WHAT COULD BE THE POSSIBLE serviceCompanies obviously need to improve strategy imp lementation activities, but the pace of these activities and the implementation itself have many problems. Primary objectives are somehow forgotten as the strategy moves into implementation, and the initial momentum is lost before the company realizes the expected benefits. The cause isnt easy to explain, but it can be attributed to a variety of problems.ship canal OF ATTRACTING CUSTOMERSAdvertising It is a paid form of non-personal presentation and promotion of ideas, goods or services by an identifiable sponsor. Advertising is a purposive communication to external customers.Pricing Reasonable pricing of the product and services can captivate external customers to a certain extent.Channels of distribution Like transport, stock retentivity and storage, local knowledge, promotion, display can attract external customers.Sales Promotions These are marketing activities that stimulate consumer purchasing, and dealer effectiveness, such as displays, shows and exhibitions, demonstrations and various non-recurrent selling efforts not in the ordinary routine.Branding A brand is a name, term, sign, symbol, or design intended to identify the product of a seller and to differentiate it from those of competitors. Brand names like Hilton, Marriott can often attract external customers to a wide extent.Personal selling The sales force is an important part of the communication mix. Personal selling is concerned with an individual selling his own ideas of the typical personal sales.Customer loyalty schemes Customer loyalty schemes can also attract external customers. Customer loyalty schemes like offering a discount cards, offering extra facilities during parties etc are effective attracting the external customers to the hotel. mankind relations Public relations are important to attract external customers. Public relations are all about getting publicity for the product through bright manipulation of the media.Direct marketing It is the planned recording, analysis and tracki ng of customer behaviour to develop relational marketing strategies.CAN THE ORGANISATION PLAN BE IMPROVED OR DEVELOPEDSimply put, strategic planning determines where an organization is going over the next year or more, how its going to get there and how itll know if it got there or not. The focus of a strategic plan is usually on the entire organization, while the focus of a business plan is usually on a particular product, service or program.There are a variety of perspectives, models and approaches used in strategic planning. The way that a strategic plan is developed depends on the nature of the organizations leadership, culture of the organization, complexity of the organizations environment, size of the organization, expertise of planners, etc. For example, there are a variety of strategic planning models, including goals-based, issues-based, organic, scenario (some would assert that scenario planning is more a technique than model), etc. Goals-based planning is probably the mo st common and starts with focus on the organizations mission (and vision and/or values), goals to work toward the mission, strategies to achieve the goals, and action planning (who will do what and by when). Issues-based strategic planning often starts by examining issues facing the organization, strategies to address those issues, and action plans. Organic strategic planning might start by articulating the organizations vision and values and then action plans to achieve the vision while adhering to those values. Some planners prefer a particular approach to planning, eg, appreciative inquiry. Some plans are scoped to one year, many to three years, and some to five to ten years into the future. Some plans include only top-level information and no action plans. Some plans are five to eight pages long, while others can be considerably longer.Quite often, an organizations strategic planners already know much of what will go into a strategic plan (this is true for business planning, to o). However, development of the strategic plan greatly helps to clarify the organizations plans and keep in line that key leaders are all on the same script. Far more important than the strategic plan document, is the strategic planning process itself.REFERENCES BIBLIOGRAPHYAirey, D. and Johnson, S. (1999), The content of tourism degree courses in the UK, Tourism Management, Vol. 20, pp. 229-35.Higher Education Funding Council for England (2001), Getting Ahead Graduate Careers in Hospitality Management (HEFCE 01/30 May Report), Council for Hospitality Management Education/HEFCE, Bristol.Impact Skills Network (2002), An assessment of skills needs in tourism and cultural industries Skills dialogues, July, available at www.impactskillbase.org.ukJameson, S.M. and Holden, R. (2000), Graduateness who cares? 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